Van de Water-Raymond and Impact Sales & Marketing announce strategic partnership

Van de Water-Raymond and Impact Sales & Marketing announce strategic partnership

Van de Water-Raymond and Impact Sales & Marketing have formed a strategic business partnership, under the heading Insights Group to offer their client partners a new range of services.

With a view to providing advisory services in trade, sales, distribution and marketing throughout Canada, Van de Water-Raymond and Impact Sales & Marketing are combining forces to create the new Insights Group.

The strategic partnership will enable these two Canadian owned companies—both industry leaders—to deploy a comprehensive joint offering nationwide, with Van de Water-Raymond currently covering all of Eastern Canada and Impact Sales & Marketing covering the West.

"Insights Group’s specific objective is to serve our clientele more effectively by offering a strong, competitive national solution", stated Yves Raymond, President of Van de Water-Raymond. "Impact Sales & Marketing shares the business vision and values of Van de Water-Raymond. We are very enthusiastic about uniting our expertise and experience to meet our clients’ challenges and offer them greater marketing opportunities", said Jamie Martin, Vice-President of Impact Sales & Marketing.

About Van de Water-Raymond

Van de Water-Raymond is a family-owned business, established in 1960, with an excellent reputation in sales, marketing, warehousing and distribution. More than 160 employees, active mainly in Quebec, Ontario, and the Maritimes meet the needs of businesses at all levels of trade in the food and pharmaceutical industries, as well as supermarkets and small retailers.

About Impact Sales & Marketing

Impact Sales & Marketing provides a full range of sales and marketing services to its grocery, drug, mass, club, convenience, and petroleum partners. It is a family business, boasting more than 70 years of experience which has become a leader in sales and marketing in the CPG industry in Western Canada. Headquartered in Calgary, Impact Sales & Marketing has offices and coverage throughout Western Canada: Alberta, British Columbia, Saskatchewan, Manitoba and NWO. 


For information:


Maxine Raymond
Van de Water-Raymond

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